5 Pricing Strategies That Turn Price-Sensitive Shoppers Into Buyers
Stop losing customers to sticker shock. These five Lury strategies help you capture revenue from shoppers who want your product but hesitate at full price.
The Problem: Cart Abandonment From Price Sensitivity
Nearly 70% of online shopping carts are abandoned. A huge chunk of those shoppers want your product — they just can't justify the price tag. Instead of blanket discounts that erode your margins, Lury lets each customer tell you what they're willing to pay.
Strategy 1: Set a Tight Floor on Best Sellers
Your top-selling products don't need steep discounts. Set the auto-accept threshold at 90–95% of the listed price. Shoppers feel like they "won" a deal, and your margin barely moves. For a $100 product with a $92 floor, accepting a $95 offer still beats a 20%-off sitewide sale.
Strategy 2: Use Counter Offers on Mid-Range Products
For products priced between $50 and $200, enable countering. When a customer offers $60 on a $100 item, Lury can automatically counter at $80. This opens a negotiation that often lands between $75-$85 — revenue you would have lost entirely.
Strategy 3: Be Aggressive on Slow Movers
Sitting on inventory costs money. For products that haven't sold in 30+ days, drop your floor to 50–60% of the listed price. A $40 sale on an $80 item still beats writing off dead stock. Plus, Lury captures the customer's email either way — future marketing gold.
Strategy 4: Catch Exits With Intent-Based Offers
Enable Lury's exit-intent popup to trigger the offer form when a shopper's cursor heads for the close button. This is your last shot before they leave. Pair it with a slightly lower floor to maximize conversion — a smaller margin beats zero revenue.
Strategy 5: Leverage Lead Capture Even on Declines
Every offer — accepted, countered, or declined — captures the customer's email and (optionally) phone number. Build a segment of "price-sensitive shoppers" in your email platform and target them during actual sales events. They've already told you what they'll pay.
Getting Started
All five strategies can be configured in Lury's dashboard in under 10 minutes. Install Lury free and start testing today — you only pay 1% on offers that convert.