Product, Collection, or Storewide: Choosing the Right Offer Scope for Your Catalog

Three Levels, One Decision

New Lury merchants usually ask the same question during setup: "Do I turn this on per product, per collection, or for everything?" The honest answer is usually "some of each" — but knowing which to reach for, and when, saves you from either under-using the feature or exposing margin you didn't mean to.

Lury resolves offers in a specific order, and understanding that order is the key to configuring it well: it checks for a product-level rule first, then a collection-level rule, and falls back to a storewide rule only if nothing more specific applies. More specific always wins.

Product-Level Rules: Your Highest-Precision Tool

A product-level rule sets an exact accept price for one specific variant. This is the right tool when:

• The item is high-margin or high-ticket, where a few dollars of difference in your floor materially changes your outcome.
• You know the item's true cost structure well and want to set a precise, defensible floor rather than a percentage-based approximation.
• The item is a hero product or bestseller where you want tight control and don't want a broader collection rule accidentally under- or over-discounting it.

Because product rules take precedence over everything else, they also double as an override: if a collection has offers enabled but one product in it needs a different floor (or shouldn't have offers at all), a product-level rule handles that without touching the collection setup.

Collection-Level Rules: Your Merchandising Lever

Collection rules apply a single acceptance percentage to every product in a collection — the mechanic covered in our guide to getting that percentage right. This is the right tool when:

• You're managing a group with similar margin profiles — a seasonal line, a clearance collection, a private-label range — where one floor percentage makes sense across the board.
• You want to turn offers on or off by merchandising intent rather than product-by-product. Enabling offers on "End of Season" but not on "New Arrivals" is a one-click decision at the collection level.
• Your catalog is large enough that setting individual product floors for every SKU isn't realistic, but a flat rule per collection is.

Storewide Rules: Your Safety Net

A storewide (all-products) rule is the fallback that catches anything not covered by a more specific product or collection rule. It's the right tool when:

• You want offers available everywhere by default, with product- and collection-level rules used only as targeted exceptions.
• You're testing the feature and want the fastest path to seeing real offer volume before you invest time in per-collection configuration.
• Your margin structure is fairly uniform across the catalog, so one conservative floor percentage is a reasonable blanket setting.

The tradeoff is precision: a storewide rule can't account for the fact that a $15 accessory and a $400 centerpiece item probably shouldn't share the same discount ceiling. Most merchants who start storewide eventually carve out product- or collection-level exceptions for their outliers.

A Practical Starting Configuration

If you're setting this up for the first time, this ordering tends to work well:

1. Start with a conservative storewide rule so offers are live everywhere while you learn how shoppers actually negotiate.
2. Add product-level overrides for your highest-margin or highest-risk items — either a tighter floor, or offers disabled entirely.
3. Introduce collection-level rules once you have real offer data, for merchandising moments where a different floor makes sense than your storewide default (clearance collections usually want a looser floor; new arrivals usually want a tighter one).

Why Scoping It Right Matters

Shoppers increasingly expect pricing that feels relevant to what they're actually looking at rather than a single blanket number pasted across the whole store — Bizrate Insights' 2026 research found 78% of shoppers look for a code before checkout regardless, so the question isn't whether they're expecting a deal — it's whether the deal you're prepared to offer matches what that specific product can actually support.

The Bottom Line

Product rules for precision, collection rules for merchandising, storewide for coverage. Layer them in that order and you get a system that's both easy to manage and hard to accidentally lose money on. Install Lury and start with a storewide rule today — you can always narrow it down later.