How Exit-Intent Offers Recover Abandoned Revenue
Learn how to configure Lury's exit-intent popup to catch leaving visitors and turn last-second bounces into real orders.
What Is Exit Intent?
Exit-intent technology detects when a visitor is about to leave your site — their cursor moves toward the browser's close or back button — and triggers a popup at that exact moment. Instead of a generic "wait, don't go!" message, Lury shows a Make an Offer form that gives shoppers a reason to stay.
Why It Works
A visitor who's leaving has already browsed your products. They're interested — they just weren't sold. Giving them the power to name their price removes the biggest objection. The psychology is simple: people value things more when they feel they negotiated the deal.
Merchants using Lury's exit-intent feature typically see a 5–12% recovery rate on visitors who would have otherwise bounced with nothing.
Setting It Up in Lury
1. Enable Exit Intent
In your Lury dashboard, navigate to Settings → Display and toggle on Exit-Intent Popup. Choose whether to show it on all product pages or only specific collections.
2. Choose Your Floor Price
Exit-intent visitors are high-risk — they're already leaving. Consider setting a slightly lower floor than your standard rules. If your normal floor is 85%, try 75% for exit intent. You're competing against zero, not against full price.
3. Customize the Message
The default popup says "Before you go — name your price!" but you can change this to match your brand voice. Keep it short and direct. Avoid desperate language; frame it as an exclusive opportunity.
4. Set Frequency Caps
Don't annoy repeat visitors. Lury lets you limit the popup to once per session or once per day per visitor. The default (once per session) works well for most stores.
Pro Tips
- Pair with email capture: Even if the offer is declined, you've captured their email. Add them to a "win-back" flow.
- A/B test floors: Run a 70% floor for two weeks, then 80%, and compare conversion rates against margin.
- Exclude sale items: If a product is already discounted, disable the exit-intent popup for that collection to protect margins.
The Bottom Line
Every visitor who leaves your store without buying is revenue that disappears forever. Exit-intent offers give you one more chance to convert — and with Lury's automated rules, it takes zero manual effort. Install Lury and start recovering lost sales today.