5 Shopify Collections That Should Always Have 'Make an Offer' Enabled

Not Every Product Needs a Negotiation Button — But These Five Definitely Do

Adding a "Make an Offer" button to your entire Shopify store sounds tempting, but the real magic happens when you deploy it strategically. Certain collections are tailor-made for price negotiation — products where buyer hesitation, stale inventory, or high price tags create friction that a well-placed offer button can dissolve.

The key is matching your floor prices to the economics of each collection. A clearance item with 70% margin can afford aggressive negotiation. A best-seller with tight margins needs a much shorter leash. With Lury, you can set per-collection rules so each product type gets the pricing logic it deserves.

Here are five collections where enabling "Make an Offer" consistently pays off — along with the floor price ranges that make the math work.

1. End-of-Season and Clearance Collections

The Problem: Dead Stock Is Expensive

Every unsold unit in your warehouse costs money. There's the obvious warehousing fee, but the real damage is opportunity cost — shelf space and capital tied up in last season's inventory instead of funding new product runs.

Most stores slash clearance items with a blanket 40–50% off and hope for the best. The problem? You're leaving money on the table with customers who would have paid more, while still not reaching the bargain hunters who want an even steeper deal.

Why Make an Offer Works Here

A negotiation button lets the market set the price. Some customers will offer $45 on a $80 item. Others will offer $55. Both are better than writing it off or paying another month of storage fees.

The psychology matters too — a customer who negotiates a clearance price feels like they scored a deal, not like they bought something nobody wanted. That's a very different emotional experience than picking through a "70% OFF EVERYTHING" bin.

Recommended Floor: 40–60% of Listed Price

Be aggressive. Your goal is to move inventory, not protect margins on products you've already mentally written off. A $40 sale on an $80 item beats a $0 write-off every time. Set your Lury floor at your true break-even point and let the offers flow.

If you're running a dedicated clearance strategy, check out Clearance Done Right for a deeper playbook on moving dead stock without torching your brand.

2. High-Margin Hero Products

The Problem: Sitewide Sales Cannibalize Your Best Sellers

Your hero products — the top sellers with healthy margins — don't need steep discounts. Yet every time you run a sitewide sale, these products get discounted alongside everything else. A 20%-off sale on a $100 product with $30 cost-of-goods means you're handing away $20 in pure profit on a product that was already selling fine at full price.

Why Make an Offer Works Here

With a tight floor price, you let customers feel like they're negotiating without giving away meaningful margin. A shopper who offers $95 on a $100 product and gets it accepted walks away feeling like a savvy negotiator. You still captured $95 on a product that costs you $30.

Compare that to a sitewide 20% discount: you'd collect $80 from everyone, including customers who were perfectly happy paying full price. The psychology of naming your own price creates a sense of ownership over the deal that a coupon code never matches.

Recommended Floor: 90–95% of Listed Price

Keep the leash short. A $92 floor on a $100 product means Lury auto-accepts anything from $92–$100, counters offers in the $85–$91 range, and declines obvious lowballs. Your margin barely moves, but the customer feels they won.

This is especially powerful for products with high repeat-purchase rates. The customer's first order might be at $95, but the positive experience drives full-price reorders down the line.

3. Slow Movers: Products Sitting 30+ Days Without a Sale

The Problem: Price Mismatch Is Silent

If a product has been sitting in your store for 30+ days without a sale, it's telling you something. Maybe the market doesn't value it at your listed price. Maybe similar products are cheaper elsewhere. Maybe the perceived value doesn't match the sticker.

The frustrating part? You don't know why it's not selling. Is the price $5 too high? $20 too high? Is anyone even looking at the product page?

Why Make an Offer Works Here

Lury turns slow movers into a real-time price discovery tool. When shoppers submit offers, you get data on what the market is actually willing to pay. If your $60 product keeps getting $40 offers, that's the market telling you your price is 33% too high. If you're getting $55 offers, you're close — a small adjustment (or accepting those offers) might unclog the pipeline.

This is dramatically more useful than just slapping a discount on it and guessing. Offer data is honest demand signal straight from the people who want your product but aren't buying at the current price.

Recommended Floor: 60–80% of Listed Price

Give yourself enough room to discover the real market price. If every offer comes in at your floor, you might be priced too high across the board. If offers cluster at 90%, you know the product is close to correctly priced and just needs a small nudge.

Pro tip: review your offer history monthly. Patterns in rejected offers are just as valuable as accepted ones — they reveal exactly where the price gap lives. For a deeper look at using pricing as a conversion lever, read 5 Pricing Strategies That Turn Price-Sensitive Shoppers Into Buyers.

4. Bundles and Kits

The Problem: Comparison Shopping Kills Bundle Conversions

Bundles and kits have higher average order values, which sounds great — until you realize that higher price tags invite more scrutiny. Customers instinctively compare the bundle price against buying individual items separately (from you or from competitors).

If your skincare bundle is $89 and the individual products total $75 on Amazon, the customer bounces. Even if your bundle includes exclusive items or better formulations, the sticker price creates a mental hurdle that product descriptions alone can't clear.

Why Make an Offer Works Here

An offer button on bundles short-circuits the comparison spiral. Instead of opening three browser tabs to price-check individual components, the customer engages directly: "I'd pay $75 for this bundle." Now you're in a negotiation, not a comparison war.

This is especially effective for kits where the true value is hard to calculate — starter kits, curated collections, mix-and-match sets. The customer couldn't comparison-shop even if they wanted to, so the offer becomes a way to resolve their "is it worth it?" question in the moment.

Recommended Floor: 75–85% of Listed Price

Bundles typically carry higher margins than individual products (that's the whole point of bundling). You can afford to negotiate more aggressively while still coming out ahead on unit economics. A $75 accepted offer on an $89 bundle where your COGS is $35 is still a very healthy sale.

5. High-AOV Items ($200+)

The Problem: Big Price Tags Drive Big Abandonment

Cart abandonment rates climb in lockstep with price. According to industry data, luxury and high-ticket items see abandonment rates as high as 79%. For context, here's how abandonment breaks down by category:

• Grocery: 50.03%
• Retail (general): 70.19%
• Fashion: 76.03%
• Luxury: 79.04%
• Travel: 81.7%

The pattern is clear: the more the product costs, the more likely a shopper is to add it to the cart, open a new tab to compare prices, and never come back. With average Shopify conversion rates sitting at 1.4% (top stores hit 4.7%), every percentage point of recovery matters enormously for high-AOV products.

Why Make an Offer Works Here

High-ticket shoppers don't impulse buy. They research, compare, deliberate, and often wait for a sale. An offer button gives them a reason to convert now instead of bookmarking your page and forgetting about it.

The anchoring effect is powerful here. A customer who offers $450 on a $500 product has psychologically committed to buying. Even if Lury counters at $475, the customer is far more likely to accept than they were to buy at full price — they're already invested in the negotiation.

Pair this with exit-intent offers and you're catching the highest-value visitors at the exact moment they're about to leave. That's where the real revenue recovery happens.

Recommended Floor: 85–92% of Listed Price

High-AOV items often carry strong margins in absolute dollars even at a discount. A $460 sale on a $500 item is $40 off — a small percentage, but the customer feels they got a meaningful dollar-amount discount. Meanwhile, you keep $460 in revenue instead of losing the sale entirely to a competitor.

For products above $500, consider setting your Lury rules to counter rather than auto-accept. The back-and-forth of a counter-offer reinforces the customer's belief that they're getting a real, hard-won deal.

How to Set This Up in Lury

The beauty of per-collection controls is that you don't have to choose one strategy. You can run aggressive floors on clearance, tight floors on hero products, and discovery-focused floors on slow movers — all at the same time. Here's a quick setup path:

1. Organize your Shopify collections — make sure clearance, hero products, slow movers, bundles, and high-AOV items are in distinct collections (or smart collections based on price, inventory age, or tags).
2. Set per-collection rules in Lury — assign floor prices for each collection using the ranges above as starting points. You can always adjust as offer data comes in.
3. Enable exit-intent for high-AOV collections — visitors leaving a $300+ product page should see an offer popup before they go.
4. Review offer data weekly — the real power is in the feedback loop. Offers that cluster near your floor mean you're priced right. Offers that cluster well below your floor mean there's a perception gap to address.

Every offer — accepted, countered, or declined — also captures the customer's email, phone, and name. That means even declined offers build your marketing list for future campaigns.

Start With One Collection, Then Expand

You don't have to enable "Make an Offer" across all five collections on day one. Pick the one that aligns with your biggest pain point right now. Sitting on clearance stock? Start there. Losing high-AOV shoppers to competitors? Start with your premium collection.

Once you see the offer data flowing in, you'll quickly understand which floor prices work and how your customers negotiate. From there, expanding to additional collections takes minutes.

Ready to let your best collections start converting? Install Lury free and set up per-collection offer rules in under ten minutes. You only pay when an offer converts to a paid order — 1% commission, zero risk.