The State of 'Make an Offer' Apps on Shopify: A 2026 Market Overview

Why "Make an Offer" Is Growing on Shopify

The concept is simple: instead of fixed take-it-or-leave-it pricing, let customers propose what they're willing to pay. It borrows from the psychology of negotiation — the same force that powers eBay's Best Offer, car dealerships, and every bazaar in human history. And it's gaining traction on Shopify.

As of early 2026, roughly 48 apps on the Shopify App Store fall into the offer, negotiation, and pricing-quotes category. That number has grown steadily, with three new entrants launching in 2024 alone. The total addressable market is significant: Store Leads data puts the total number of active Shopify stores at over 279,000 — and most of them still rely on static pricing.

This overview breaks down the landscape objectively. If you're evaluating make-an-offer tools for your store, here's what the market actually looks like — apps, pricing models, install trends, and where things are heading.

Three Segments of the Market

Not every "offer" app does the same thing. The category splits into three distinct segments, each serving different merchant needs.

1. B2B Quote and RFQ Tools

These apps are designed for wholesale and B2B merchants who need to hide prices, collect quote requests, and negotiate order-by-order. They're less about consumer-facing "make an offer" interactions and more about replacing the back-and-forth of email-based quoting with a structured workflow.

The dominant player here is Q: Request a Quote & Hide Price, which leads the entire category with 8,614 installs and a 4.8-star rating across 646 reviews. Q has been around since August 2019 and charges $0–$97/month depending on tier. Its core use case — hiding prices for logged-in wholesale customers and collecting quote requests — is distinct from consumer-facing negotiation.

If your business is B2B or wholesale-heavy, this segment is likely where you'll shop. But if you're running a DTC store and want to let individual customers negotiate on products, you need a different kind of tool.

2. Consumer "Make an Offer" Tools

This is the core of the market for most Shopify merchants. These apps add a button — usually "Make an Offer" or "Name Your Price" — to product pages, letting individual shoppers propose a price. The merchant sets rules (floor prices, auto-accept thresholds, counter-offer logic), and the app handles the negotiation automatically.

The key players in this segment, ranked by installs:

• Magical Make an Offer — 2,015 installs, 4.6-star rating, 168 reviews. The oldest consumer-facing app in the category (since November 2015). Pricing runs from free-to-install up to $9–$199/month on paid tiers. Ten-plus years of presence gives it the largest install base among consumer-focused tools, though its rating trails some newer entrants.
• Offerly: Make an Offer Button — 665 installs, 4.9-star rating, 64 reviews. Launched January 2024 and growing quickly. Offers a free tier plus $20–$50/month paid plans. Its near-perfect rating suggests strong product-market fit and active development.
• PriceMate – Make An Offer — 152 installs, 25 reviews. Another 2024 entrant (June), PriceMate has added 33 installs in the last 90 days — the fastest growth rate relative to its base in the category. Worth watching as a rising competitor.
• Lury: Make an Offer — 20 installs, 5.0-star rating, 7 reviews. Active since July 2021. The smallest by install count but notable for its pricing model: free to install with a 1% commission on converted offers only. No monthly fee at any tier. (Full disclosure: this is our app, and we'll discuss the pricing model difference below.)

3. AI-Powered Negotiation

A newer sub-category where the app uses artificial intelligence — typically a chatbot or conversational interface — to negotiate with customers in real time.

• Nibble – AI Negotiation — 94 installs, 4.8-star rating, 18 reviews. Launched December 2020 and positioned squarely at the enterprise/premium tier with $499/month pricing. However, Nibble has lost 16 installs in the last 90 days, suggesting that the premium price point may be a barrier for many merchants.
• Bargain Buddy: AI Negotiation — 22 installs, 5.0-star rating, 3 reviews. A June 2024 entrant offering a free tier plus $49/month paid plan. Still very early but represents the trend toward AI-driven negotiation at more accessible price points.

The AI segment is intriguing but nascent. The question for merchants is whether AI-driven conversation adds enough conversion lift over rule-based automation to justify the price premium — especially at Nibble's $499/month level.

The Numbers at a Glance

Here's how the key consumer-facing and AI-powered apps compare on the metrics that matter most to merchants evaluating their options. All data is from Store Leads as of early 2026.

• Q: Request a Quote — 8,614 installs | 4.8 stars | 646 reviews | $0–97/mo | B2B/wholesale focus
• Magical Make an Offer — 2,015 installs | 4.6 stars | 168 reviews | Free + $9–199/mo | Consumer offer tool
• Offerly — 665 installs | 4.9 stars | 64 reviews | Free + $20–50/mo | Consumer offer tool
• PriceMate — 152 installs | Not rated | 25 reviews | Consumer offer tool | +33 installs in 90 days
• Nibble — 94 installs | 4.8 stars | 18 reviews | $499/mo | AI negotiation | -16 installs in 90 days
• Addify – Name Your Price — 47 installs | 4.3 stars | 5 reviews | $3–6/mo | Budget option
• Bargain Buddy — 22 installs | 5.0 stars | 3 reviews | Free + $49/mo | AI negotiation
• Lury — 20 installs | 5.0 stars | 7 reviews | Free + 1% commission | Performance-based pricing

Key Trends Shaping the Market

The Category Is Growing — Fast

Three new apps launched in 2024 alone (Offerly, PriceMate, and Bargain Buddy), signaling that developers see real demand from merchants. PriceMate's 33 new installs in 90 days — a 28% growth rate on its base — suggests the market is far from saturated. Merchants are actively looking for ways to move beyond fixed pricing.

Newer Apps Are Rating Higher

There's a clear pattern: apps launched in 2024 and later tend to carry higher ratings than their older counterparts. Offerly (4.9), Bargain Buddy (5.0), and Lury (5.0) all outrate the category veteran Magical Make an Offer (4.6). This likely reflects both product improvements from building on predecessors' mistakes and the reality that early adopters of newer apps tend to be more engaged and enthusiastic.

For merchants, the takeaway is straightforward: don't default to the app with the most installs. Newer entrants may offer a better experience, and the review data supports that.

Premium Pricing Is a Tough Sell

Nibble's install trend is the most telling data point in this analysis. Despite a strong 4.8-star rating and genuine AI capabilities, the app is losing installs — down 16 in the last 90 days. At $499/month, the math only works for high-volume stores where the AI-driven conversion lift generates enough incremental revenue to justify the cost.

By contrast, the fastest-growing apps (Offerly, PriceMate) offer free tiers or accessible entry points. Merchants — especially small and mid-size Shopify stores — are clearly price-sensitive when evaluating their own tools. The irony isn't lost on us: merchants selling to price-sensitive customers are, themselves, price-sensitive buyers.

Monthly Subscriptions Dominate — With One Exception

Nearly every app in the category charges a monthly subscription fee, ranging from $3/month (Addify) to $499/month (Nibble). This creates an inherent misalignment: you're paying a fixed cost regardless of whether the app generates any revenue for your store.

Lury is the only app in the category with a purely performance-based model: free to install, no monthly fee, and a 1% commission on offers that actually convert to sales. If the app doesn't generate revenue for you, you don't pay. If it generates $10,000 in offer-driven sales, you pay $100. The merchant's cost scales directly with results.

This isn't a small difference. A store paying $50/month for a make-an-offer app needs that app to generate at least $50/month in incremental value just to break even on the subscription — before it adds any profit. With performance-based pricing, there's no break-even threshold to clear. Every converted offer is net-positive from day one.

What to Look For When Choosing an App

If you're evaluating make-an-offer tools for your Shopify store, here are the criteria that actually matter — regardless of which app you choose.

Automation Quality

Can the app auto-accept, auto-decline, and counter-offer based on rules you set? Or does every offer require manual review? For most merchants, manual negotiation isn't viable — you need rule-based automation that runs 24/7. Check whether the app supports per-product and per-collection floor prices, not just a single sitewide threshold.

Lead Capture

Does the app capture customer contact information on every offer — including declined ones? This is arguably the most undervalued feature in the category. Even a declined offer gives you an email address for future remarketing. Some apps only capture info on accepted offers, which misses half the value.

Discount Code Integrity

When an offer is accepted, how is the discount applied? Single-use codes that expire are the gold standard — they prevent sharing on coupon sites and ensure each negotiated price is truly one-to-one. Apps that apply cart-level discounts or reusable codes create leakage that can cost you far more than the app itself.

Exit-Intent Integration

Can the offer form trigger when a visitor is about to leave? Exit-intent offers are one of the highest-ROI features in this category because they engage customers at the moment of highest abandonment risk. Not all apps offer this — and among those that do, quality of implementation varies.

Pricing Alignment

Does the app's pricing model align with your business? Monthly subscriptions make sense if you have high, consistent volume. Performance-based pricing makes sense if you want zero risk and direct cost-to-value alignment. Budget tiers ($3–$6/month) may lack features. Enterprise tiers ($499/month) may not pencil out unless you're doing significant volume.

Where the Market Is Heading

Based on install trends and the wave of 2024 entrants, a few predictions for the rest of 2026:

• Consolidation at the top. The gap between Magical (2,015 installs) and the next consumer-focused app (Offerly at 665) is large but closing. Expect the mid-tier apps to grow faster as merchants shop around.
• AI will become table stakes. Bargain Buddy's entry at $49/month — versus Nibble's $499 — signals that AI negotiation features will commoditize. Within a year, most apps will likely offer some form of intelligent pricing, and it won't command a 10x price premium.
• Performance-based pricing gains ground. Merchants are increasingly wary of subscription fatigue. Shopify stores run dozens of apps, each with a monthly fee. Models that align cost with results — like Lury's 1% on conversions — will resonate as merchants audit their app spend.
• Lead capture becomes a differentiator. As email and SMS marketing costs rise, the ability to capture contact info from every offer interaction — not just completed purchases — will become a key selling point. Apps that treat lead capture as a core feature, not an afterthought, will win.

The Bottom Line

The make-an-offer category on Shopify is small but growing, with clear segmentation between B2B quote tools, consumer negotiation apps, and AI-powered solutions. For most DTC merchants, the consumer segment is where the action is — and the data shows that newer entrants are earning higher ratings, accessible pricing wins installs, and the market has room for growth.

If you're exploring this category, start by defining what matters most: automation, lead capture, pricing model, or exit-intent features. Then trial 2–3 apps to see which fits your workflow. Most offer free tiers or free trials, so the cost of experimentation is low.

And if performance-based pricing appeals to you — paying only when the app actually generates revenue — give Lury a try. Free to install, 1% on converted offers, and nothing to pay if it doesn't work. That's a bet we're happy to make.